Posted on 11 Nov 2011 by Sam Fresco.
Where's the nearest pub? Do they have Wi-Fi? How much is the fry-up? Now, such life altercating questions needn't be a mystery as a finger-clickin’ fast answer is readily available with the new app we've just designed, built and delivered for pub chain, Yates.
Pioneering the leisure sector firmly in a digital direction is Yates's, with the launch of the first phase of their new mobile app that we've just made for them.
The app takes the functionality of the website and gracefully optimises it for a smooth and hassle-free HTML5 mobile experience. This new approach illustrates the brand efforts to continue its leading position in digital over competitors by developing an advanced and multi-phased digital strategy over the next 12 months.
The new app available on Android, iOS and the web enables users to a search for nearby Yates’s pubs, sign-up for offers, browse through the pubs facilities, flick through the food and drinks menus, set your local branch as your start-up screen and even book events.
And Yates’s are just one of a number of brands that are now pursuing a web-based strategy for mobile platform. This new approach was made possible by the advancement of front-end development tools; allowing developers to match the functionality and experience of a native mobile applications.
So next time your off t’pub, you know what app you need...
Download it here for:
iPhone
Android